REPORTING FROM NEWPORT BEACH, CALIF. — 2013 is going to be the year of intelligence.
It was the inspiration for this year’s PACnet ’13 tagline “Unleash Revenue Opportunities” — the notion that a real time look under the hood can help an organization better serve its customer and drive new revenues.
“We were barraged with people wanting to get on our new Ticketing Intelligence suite, which we’re offering to all clients,” said Paciolan CEO Dave Butler. Just one year after being rolled out during PACnet ’12, many of this year’s 600 attendees have begun to build digital dashboards for their organizations that provide real time information on sales, fundraising and marketing.
Arizona State University in Phoenix is using the Ticketing Intelligence suite, as are Texas, Alabama and Michigan. Butler said the University of Michigan’s Athletic Director created an application to pull up sales information on an iPad and several athletic conferences are looking at using Ticketing Intelligence to market their championship games.
“We’ve had 16-18 clients in the last week go live with their digital dashboard. It’s something everybody gets — it’s the client’s data,” he said. “Data is the biggest sea change in sports and arts. People are becoming much more analytic about the decisions they make. When someone can instantly see that something like retargeting will deliver a 11-to-1 return on incremental sales on the low end, and a 28-to-1 return on the high end, those analytics allow people to move money from traditional marketing to a better marketing method that drives measurable results.”
Paciolan clients can set up 20 informational dashboards for free — they simply need to contact Paciolan to set up logins and grant permissions for different user levels. Ticketing Intelligence pulls client data from the Paciolan system (patron data, sales data, inventory data and troves of transactional data) to create a visual and numerical reporting interface. Tiered access levels allow Ticketing Intelligence users to share information, and the system runs on a web portal that can be accessed from any Internet browser.
“The fact that we’re rolling this out to all clients at no charge is really a differentiator for us in the industry,” said Paciolan Founder Jane Kleinberger. “Our clients lives have become complicated – they’ve got ticketing and marketing and fundraising and sales automation. The dashboards are just a way to bring all that information together.”
One of the early adopters, the Portland Trail Blazers, run reports several days before a home game to forecast their seating inventory and generate leads for group sales, as well as produce real-time commission reports for the sales team. The Philadelphia 76ers use the system to create a comparison between actual sales, budgeted sales and forecasted sales. They can track potential season-ticket prospects as they enter the building and draft a transactional history of the client to prepare a pitch most suited to the client’s needs.
“Our clients are moving back to base decision making and we’re putting information at their fingertips in real time to help drive their businesses,” Butler said.
Contact: (866) 722-4652