In an effort to build out its ticketing platform technology, Los Angeles-based Tix Track has developed Nliven, an enterprise ticketing system that allows venues, box offices and promoters to set up, manage and track ticketed events. The technology also can be integrated with secondary market providers, concessions, seat upgrades and other third parties. Data endpoints from these integrations provide the ability to develop custom features and reports.
“As we started working with more venues, box office staff and promoters, we asked what functions and features they currently were not getting with their ticketing software,” said Steven Sunshine, Tix Track’s CEO. “We decided to build out parts of our Tix Track platform to include features we hadn’t previously focused on.”
The platform’s servers can automatically scale up based on traffic to handle large on-sale events and analyze customer behavior to detect suspicious and fraudulent activities.
From the consumer side, the technology provides differentiated buying experiences for mobile and desktop purchasers that is easy to understand and use. This includes fast maps for efficient purchasing of tickets for different types of events.
“Purchase options are displayed in different colors based on price, so ticket buyers can easily see what events are available based on personal value propositions,” said Sunshine. “It’s also easy to toggle between different events, with fast load times of less than one second.”
On the box office side, the program’s key differentiator is the way event setups are accomplished.
Seats are priced out and promotions are created within an interactive venue map.
“The biggest difference is our interface’s ability to create and modify events from the administrator’s standpoint is very visual,” said Sunshine. “It’s much simpler from the back end standpoint for box office personnel, since the pricing functionality is fully integrated.”
The cloud-based system also allows information sharing with third parties, such as Groupon and Living Social.
Interviewed for this story: Steven Sunshine, (818) 207-9420