David Marcus
David Marcus has been tapped by Ticketmaster to be its executive vice president, head of music, and to oversee a newly formed division in North America.
This will be Marcus’ second go with Ticketmaster; he first joined the ticketing empire in 2005 and built the company's artist services division. Under his direction, Ticketmaster developed the first versions of ticketing products Ticketmaster commonly uses today, including Platinum and VIP tickets.
“It’s amazing to rejoin Ticketmaster,” said Marcus. “My first tour with Ticketmaster was 2005 to 2008, and I built the OnTour division for them. Now I get to see the outcome of decisions I made 12 years ago and see what they’ve built and to inherit the next generation.”
“Our goal is to serve the music eco-system from end to end from the artist to the fan,” he said. “The music industry has unique needs, and we’re taking the OnTour division, the venue and promoter division and the ticket platform and clients services division, which serves the clubs, and pulling them into a single organization.”
“Ticketmaster has changed a lot since I was here,” said Marcus. “It’s much more nimble and dynamic, and they’re employing more contemporary technology since when I left pre-merger.”
Before returning to familiar turf at Ticketmaster, Marcus was an executive with the first incarnation of beleaguered secondary-ticketer, ScoreBig, which is still mired in legal issues, where he oversaw product, marketing, sales and strategic partnerships.
Before joining ScoreBig, Marcus held leadership roles at Warner Music Group, Warner Brothers Records, and he was a founding legal associate of Entertainment and Intellectual Property Group Company.
Marcus will report directly to Jared Smith, president, Ticketmaster North America.
“Jared Smith, Amy Howe (COO) and Jody Mulkey (CTO) have built a dynamic culture and it was easy for me to sign on and come back to a culture that’s committed to servicing the music community and transforming the experience for the fans and the artist,” he said. “I had some things I wanted to finish from when I left, and now I will be able to.”
Marcus did not divulge the length of contract with Ticketmaster but said he “planned to be here a long time.”