DCODE Festival, Madrid, Spain, one of the festivals participating in Live Nation's Festival Passport.
Live Nation’s first ever Festival Passport, which gives fans access to over 90 music festivals for a one-time $799 fee, sold out almost immediately. Only 1,000 were made available, with one purchase per customer. The Passports also are linked to the buyer’s name, so they are nontransferable to prevent reselling.
Providing general admission access to some of the world’s largest musical festivals, including Bonnaroo, Lollapalooza, Austin City Limits, Rock Werchter, Reading and Leeds and the Electric Daisy Carnival, the Festival Passport was positioned by Live Nation as a value for those planning to attend three or more of these events. Tickets to Bonnaroo in Manchester, Tenn., and Lollapalooza, Chicago, are $349.50 and $335 respectively before adding in fees.
“This was a project from our marketing team, who wanted to do something special for our dedicated fest fans,” said Kaitlyn Henrich, communications for Live Nation Entertainment. “The Passports were marketed across our channels and social media and are good through the end of 2017.”
The festival passport provides General Admission (GA) access to all events. Each Festival Passport is equipped with a unique ID and powered by Front Gate Tickets, a group within Ticketmaster specializing in festival ticketing. Passport holders have unlimited access to the participating festivals and are able to attend multiple events over the same weekend.
“With GA admission to these events priced between $350 and $400, the Passport more than pays for itself,” said Henrich. “If there is a festival where GA already includes camping and parking in the Festival Passport, pass holders can contact Live Nation two weeks before the event for assistance reserving a spot.”
Users receive a Festival Passport placard to gain entry into the event, then receive a wristband similar to other attendees.
“We just found out about the Passport,” said Kirk Wingerson, marketing division manager for Orlando venues, including Amway Center and Camping World Stadium. Orlando will play host to an Electric Daisy Carnival later this year. “It’s a great value and a good opportunity to get people who are inclined to fests, rather than one-offs, to experience a real smorgasbord of an opportunity.”
“We don’t know of anyone else with a program like this or that has the scale of festivals that can make it worthwhile,” said Henrich. “When we’re looking at festivals with 50,000 to 200,000 attendees in a weekend, it puts the Passport program into perspective. This is about the ultimate exclusive festival access for our most passionate festival goers.”
The Festival Passport is valid at the following events:
| Austin City Limits Music Festival | U.S. – Austin, Texas |
| Barcelona Beach Festival | Spain – Barcelona |
| Billboard Hot 100 Music Festival | U.S. – New York |
| Bonnaroo Music and Arts Festival | U.S. – Manchester, Tenn. |
| Camp Bisco | U.S. – Scranton, Pa. |
| CBC Music Festival | Canada – Toronto |
| Center of Gravity Festival | Canada – Kelowna, British Columbia |
| Chasing Summer Music Festival | Canada – Calgary |
| Chicago Open Air | U.S. – Chicago |
| Citadel Festival | England – London |
| Community Festival | England – London |
| Contact Winter Music Festival | Canada – Vancouver |
| Copenhell | Denmark – Copenhagen |
| Countdown NYE | U.S. – San Bernardino, Calif. |
| Country LakeShake | U.S. – Chicago |
| Creamfields | England – Daresbury |
| Creamfields Steel Yard | England – London |
| Crystal Coast Music Festival | U.S. – Atlantic Beach, N.C. |
| DCODE Festival | Spain – Madrid |
| Down the Rabbit Hole | Holland – Ewijk |
| Download Festival | England – Leicestershire |
| Download Festival Paris | France – Paris |
| Download Festival Spain | Spain – Madrid |
| Dreams Music Festival | Canada – Toronto |
| Dreamstate San Francisco | U.S. – San Francisco |
| Electric Daisy Carnival | U.S. – Las Vegas |
| Electric Daisy Carnival | U.S. – Orlando, Fla. |
| Electric Forest Festival | U.S. – Rothbury, Mich. |
| Electric Picnic Music and Arts Festival | Ireland – Stradbally |
| Escape Halloween | U.S. – San Bernardino, Calif. |
| Faster Horses Country Music Festival | U.S. – Brooklyn, Mich. |
| Field Trip Music & Arts Festival | Canada – Toronto |
| Findings Festival | Norway – Oslo |
| Firenze Rocks Festival | Italy – Florence |
| Forecastle Festival | U.S. – Louisville, Ky. |
| Free Press Summer Festival | U.S. – Houston |
| FVDED in the Park | Canada – Surrey |
| Glasgow Summer Sessions | Scotland – Glasgow |
| Governors Ball Music Festival | U.S. – New York |
| Graspop Metal Meeting | Belgium – Dessel |
| HARD Summer Music Festival | U.S. – Los Angeles |
| Heartland Festival | Denmark – Kværndrup |
| I Love Techno Europe | France – Montpellier |
| Independent Days Festival | Italy – Milan |
| Jamboree in the Hills | U.S. – Morristown, Ohio |
| Latitude Festival | England – Suffolk |
| Leeds Festival | England – Leeds |
| Lollapalooza Berlin | Germany – Berlin |
| Lollapalooza Chicago | U.S. – Chicago |
| Lollapalooza Paris | France – Paris |
| Lovebox Festival | England – London |
| Lowlands Festival | Holland – Biddinghuizen |
| Main Square Festival | France – Arras |
| Music Midtown | U.S. – Atlanta |
| Nocturnal Wonderland | U.S. – San Bernardino, Calif. |
| North Sea Jazz Festival | Holland – Rotterdam |
| Ohana Festival | U.S. – Dana Point, Calif. |
| One Love Music Festival | Canada – Calgary |
| Paradiso Festival | U.S. – George, Wash. |
| Popaganda Music Festival | Sweden – Stockholm |
| Reading Festival | England – Reading |
| Rock im Ring | Germany – Nürburgring |
| Rock im Park | Germany – Nürnberg |
| Rock im Pott | Germany – Gelsenkirchen |
| Rock Werchter | Belgium – Werchter |
| Roots Picnic | U.S. – Philadelphia |
| Route 91 Harvest | U.S. – Las Vegas |
| Sasquatch! Music Festival | U.S. – George, Wash. |
| Sloss Music & Arts Festival | U.S. – Birmingham, Ala. |
| Summerburst Göteborg | Sweden – Gothenburg |
| Summerburst Stockholm | Sweden – Stockholm |
| The Falls Music & Arts Festival | Australia – Lorne, Marion Bay, Byron Bay and Fremantle |
| The Isle of Wight Festival | England – Newport |
| The Meadows Music & Arts Festival | U.S. – Queens, N.Y. |
| The Peach Music Festival | U.S. – Scranton, Pa. |
| The Warehouse Project | England – Manchester |
| Trackside Music Festival | Canada – Ontario |
| TRNSMT Festival | Scotland – Glasgow |
| TW Classic | Belgium – Werchter |
| V Festival | England – Chelmsford & Staffordshire |
| Voodoo Music + Arts Festival | U.S. – New Orleans |
| Watershed Music Festival | U.S. – George, Wash. |
| Way Out West | Sweden – Gothenburg |
| We Are Electric Weekender | Holland – Eindhoven |
| Werchter Boutique | Belgium – Werchter |
| Wilderness Festival | England – Oxfordshire |
| Wireless Festival | Germany – Frankfurt |
| Wireless Festival | England – London |
| Woo-Hah! Festival | Holland – Tilburg |