What helps set Barclays Center apart is the Brooklyn Sports & Entertainment (BSE) Advisory Board, which was formed in December 2014.
The board is composed of about 40 members who help fuel the programming strategy and direction of BSE
venues, including Barclays Center and NYCB LIVE, home of the Nassau Veterans Memorial Coliseum.
“This organization features the top
40 industry executives in music, film,
television, media, sports, entertainment and fashion; these are essentially
evangelists for Barclays Center and what we’re doing,” said Keith Sheldon, BSE’s executive vice president of programming. “We can tap into them for their relationships and come up with unique content ideas. So far, the board has generated an exponential amount of opportunity for us that has resulted in great events.”
And it appears BSE is just getting started.
“We plan to expand our brand by creating an advisory board in London this fall,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment.
A few of the significant accomplishments include:
Charlie Walk, president of Republic Group and co-founder of the board, was a main driver in the creation of The Artist Quarters, the Nassau Coliseum’s residential-style dressing room suites that are customized for the performers.
Bob McLynn, co-founder of Crush Management, has brought Barclays Center the artists Fall Out Boy and Lorde.
Jason Schrift, co-executive producer of Jimmy Kimmel Live, did collaboration between the Kimmel Show and Roc Nation’s TIDAL X.
Scott Borchetta, president & CEO of Big Machine Label Group, has helped BSE attract country shows to its venue.
Rich Lehrfield, senior vice president of Global Brand Marketing and Communications for American Express, is supportive of shows with presales and uses Barclays Center to test cutting edge AMEX technology.
Niels Schuurmans, executive vice president of Viacom Music and Entertainment, collaborated with the Brooklyn Nets on a Nickelodeon-themed game.
Chris Oliviero, executive vice president of programming for CBS Radio, was influential in the execution of the New York Islanders radio broadcast deal and has programmed Barclays Center with special CBS Radio concerts.
Sean McManus, Chairman of CBS Sports, brought the CBS Sports Classic, a major college basketball tournament.
John Amato, president of Billboard, is the co-creator of Billboard Lounge at Barclays Center.
Stephen Espinoza, executive vice president and general manager at Showtime Sports, has been influential with Barclays Center’s boxing program and Showtime broadcasts most BROOKLYN BOXING fight nights.
Scooter Braun, founder of SB Projects, brought Justin Bieber and Ariana Grande to Barclays Center.
Joel Peresman, CEO & president of Rock and Roll Hall of Fame Foundation, has brought Barclays Center three induction ceremonies.