Etix has expanded its reach with acquisitions of TicketBiscuit and ExtremeTix.
Etix, a provider of ticketing software and solutions based in Morrisville, N.C., announced the completion of two separate growth acquisitions of Birmingham, Ala.-based TicketBiscuit and Houston’s ExtremeTix. In addition, Etix is heavily investing in the growth of its team.
With the addition of TicketBiscuit and ExtremeTix, Etix recognizes the opportunities present in a fragmented ticketing industry and is well positioned to expand their services and technology to more regions and a broader client base.
The ExtremeTix acquisition not only brings opportunities in new verticals, but also gives Etix a wider presence across the U.S. Its Houston-based team will increase their reach in the central and western parts of the country.
With Alabama-based TicketBiscuit, which processes more than $100 million in ticket sales annually, Etix also will be increasing its presence and platforms.
“With TicketBiscuit, we will continue to build out the company’s current brands and double down on their growth, while consolidating platforms,” said Etix founder and CEO Travis Janovich. “With ExtremeTix, we will continue in Birmingham, and the verticals will continue running as they have for now.”
ExtremeTix focuses on motorsports, rodeos, festivals and other special event ticketing. Established in 2000, ExtremeTix sells more than 50-million tickets in more than 40 countries annually. The platform won the "Move to Mobile" award at the 2017 Ticketing Technology Awards in Dublin, Ireland earlier this year.
Etix works with 1,800 venues, including theaters, arenas, music clubs, festivals, fairs, performing arts centers and casinos. The company has offices in Austria, China, Germany, Holland and Japan.
Etix has been active through the summer, adding new staff and resources to quicken the pace of software development and foster organic growth.
Financial details of the acquisitions were not disclosed.