Pilgrimage Music and Cultural Festival co-producer Justin Timberlake performs at last year’s festival in Franklin, Tenn. (Getty Images)
Pilgrimage Music and Cultural Festival, the festival co-produced by Justin Timberlake, is selling passes to the event through the official website of the Nashville Predators, the first time an NHL team has entered such an arrangement.
“We are eager to increase our community reach and align with such an influential, community-driven festival,” said Sean Henry, the Predators’ CEO and president. “The opportunity to sell tickets and provide our fans exclusive offers is one we could not pass up, and we are confident that this opens the door for even more community and fan engagement in unique and never-before-seen ways.”
Pilgrimage runs Sept. 22-23 at the Park at Harlinsdale Farm in Franklin, Tenn., about 20 miles south of Nashville, and will feature Jack White, Chris Stapleton, Lionel Richie, Dave Matthews and Tim Reynolds, Hozier, Counting Crows, Brandi Carlile, Dawes and more.
Tickets are on sale now.
The festival is co-produced by Tennessee native Timberlake, and it places a special emphasis on the host community, as evidenced by the new partnership with the local hockey team. Last year’s event featured Timberlake, Eddie Vedder, Mavis Staples, Trombone Shorty and Orleans Avenue, The Avett Brothers, Gary Clark Jr. and many more.
The festival has a nonprofit component to benefit the city of Franklin, Friends of Franklin Parks, and MusiCares, the charitable arm of the Grammys. Neil Portnow, president and CEO of The Recording Academy and the Grammy Awards, recently announced he is stepping down next year.
This story originally appeared on Pollstar.com.