Monster Jam and Supercross move into Angel Stadium in Anaheim, Calif., on Dec. 26 and won’t depart until the middle of February.
“Feld Motor Sports have had a home at Angel Stadium for the past 19 years,” said Sam Maida, director of ballpark operations. “It really takes up our winter months when the baseball season is on hiatus.”
The great thing about the arrangement is that once the racetrack is built and the dirt is laid, nothing has to reshaped for 2 ½ months, he said.
The actual dirt stays at the stadium year-round. “The dirt pile becomes a parking lot for almost 10 months a year,” said Maida. “When Feld comes they haul the dirt onto the field and haul it back when they leave.” The process takes about a week.
There will be two Supercross events and six Monster Jams. Maida expects over 40,000 fans to fill the stadium for each event, or 320,000 over the 2 ½ months.
The events bring a whole new demographic to Angels Stadium. “It’s a lot of 16- to 40-year-old guys,” Maida said. “We try to expose them while they are here to the rest of the programming throughout the year and entice them to come back for a game. We have a new sound system and new videoboards; it’s a good way to show them off.”
Legends runs the concessions. “We have our normal concession stands open, and Feld brings in their concessions,” he said.
Maida said the overall revenue picture stemming from the Feld Motor Sports events was “sizable” but would not reveal the numbers.
“The Monster Jam and Supercross shows are the ultimate fan experience,” he said. “It’s a whole day of fun and activities.”
The contract between Feld and Angel Stadium runs through 2021. “But expect that to be upped any day now,” Maida said. “We’re currently negotiating a new contract with many more years.”
“Feld is perfect partner and we enjoy our relationship with them,” he added. “We all look forward to the time of year when Feld comes to town.”