Raycom-Legacy Content Co., the joint venture formed recently by Raycom Sports and Legacy Motorsports Events, will launch its first tour in January when Hot Wheels Monster Trucks Live begins visiting U.S. arenas and stadiums, the company announced Monday.
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The first stop will be Jan. 5-6 at Bert Ogden Arena in Edinburg, Texas. The tour is scheduled to visit more than 20 cities during its first year, including Cleveland; Memphis, Tenn.; Louisville, Ky.; and Norfolk, Va.
The motorsports show will target families, true to the kind of tours that Raycom-Legacy said it wanted to create, and incorporates Mattel's Hot Wheels brand, which began its journey as a toy aisle staple 50 years ago.
“With the Hot Wheels Monster Trucks Live experience, we’ll not only bring our fans into the real-life action in the arena, but also bring the Hot Wheels brand into an exciting new category,” Julie Freeland, senior director of Mattel global live events and attractions, said in the release announcing the tour.
In addition to the monster trucks, which will perform Hot Wheels jumps and stunts, shows will feature freestyle motocross riders and other attractions. Associated promotions will include the Crash Zone Pre-Show Party with driver meet-and-greets and autograph sessions.
Legacy Motorsports Events was co-founded in March by entertainment and motorsports executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess. Each formerly worked for Feld Entertainment, whose Feld Motor Sports division runs Monster Jam, a touring competition that's the leader in the monster truck category.
