Jenifer Thomas LaMorte
Disney Theatrical Group
What were you doing in 1979?
Don’t hate me—I wasn’t born yet in 1979.
What drew you to INTIX?
I was fortunate to get introduced to INTIX early in my career by my leader at the time. What kept me was the community.
Talk about a mentor you met through INTIX and how that person helped better you personally and professionally.
I’ve met a lot of mentors through INTIX, but the most influential one to me is Steven Roth. His guidance has been incredibly impactful to me personally and professionally, and I’m so grateful for him.
What’s an INTIX membership benefit that has been especially helpful to you?
The community! It’s a blast to get to see everyone annually at the conference, but it’s such a blessing to be able to pick up the phone and ask colleagues around the country how they’re handling the latest thing, or suggestions they have on this or that topic. I also work on shows that tour the country, so I get to work with people I know through INTIX on a regular basis, which makes the working process much smoother and more fun.
What business challenge has kept you awake at night the most over the course of your career?
I continue to struggle with how to explain to people, inside and outside of the industry, the depth and importance of what we do. “Ticketing” is so much more than just setting up a ticketing system, or selling at a window, and yet that’s the perception of our roles. In truth, we provide the backbone for our organizations.
Given the constant advancements in technology, what’s the best way to maintain the human touch and personal service in ticketing?
There are a lot of answers to this question, but my top thoughts are considering how a real guest would interact with your purchase flow. How can you smooth the discovery and purchase process to make things simpler for someone who’s attending an event for the first time? It’s also incredibly important to make those moments of human interaction impactful and to get to resolution quickly. Moreover, utilizing technology to be more personalized in how you interact with each guest is the next big hurdle.
How do you see INTIX leading the way into the future of ticketing?
I think of INTIX as the forum for thought leaders to come together. It’s a place where vendors and organizations of all sizes can interact and dream about what comes next.
What’s your favorite INTIX memory?
My favorite INTIX memory was receiving the Young Ticketing Professional award from Shawn Robertson, who is someone I greatly admire. Receiving it from him made it even more special to me.